Charlene McFarlane

Great clients are not measured by the biggest budgets, the best brands, or your position in your industry.  They are the ones that nurture, support, create and share opportunities for us to grow and showcase our talents.  

 

1.  Great clients are purpose-driven.

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2. Great clients want to protect, enhance or build their reputations.

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3.  Great clients support local talent and build a loyal network of new media.

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4.  Great clients are thrilled when you succeed, actively look for opportunities to share, and tell others about your work.

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5.  Great  clients don’t want simple service providers either. They want change-makers, who aren’t afraid to make suggestions with insight, who can balance their expectations and broaden their perspective.

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6.  Great  clients own their problems, admit their weaknesses, commit to working with us to find the best solutions, and create opportunities for all team members to meet, collaborate and establish tasks without micromanaging every outcome. While some business leaders withhold knowledge as a power move, great clients don’t play games.

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7.  Great clients aren’t afraid to admit the limitations of their knowledge. They are straightforward when they don’t know theanswer. They practice open, honest communication and set the stage for others to do the same.

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To cultivate your own distinct style, evolve, tell a story, and learn how to lead with impact from a real and authentic space, contact Charlene at: ShapingTheIndustryFromWithin@gmail.com, and complete the questionnaire.