

My name is Charlene, and welcome to The New ROR.
Where we look bravely at the things we rarely discuss in employment and entrepreneurship — loss, courage, class, fear, vulnerability, empathy, competition and change.

The New ROR is the evolution of Referrals Opportunities Respect.
Grounded in research, data, industry insights, and lessons learned with a focus on underexplored aspects of employment and entrepreneurship. The New ROR's mission is to cultivate and empower a diverse and high-quality talent pool capable of asserting agency over their expression, identity and experiences.
GUEST PANELIST
JURY MEMBER
MENTRORSHIP
In this inter-connected and global market of predictive analytics and chatbots, there is an increasing paradigm shift in what clients...
Startup and scale-up competitions, along with innovation challenges, play a pivotal role in creating ripple effects across industries...
Here, creatives who are consistently reaching for higher ground carving a unique position in the marketplace expressing their...


MEET THE FOUNDER
Charlene McFarlane is a seasoned professional in fashion, beauty, and business, with a proven track record guiding careers, driving sales, elevating brand visibility, and managing high-profile events for leading entrepreneurs, national retailers, and global fashion houses in Canada, including Holt Renfrew (Selfridges) and Fendi (LVMH).
Her expertise and firsthand experience navigating complex professional environments inform every aspect of her work addressing the often-overlooked challenges in employment and entrepreneurship.

Yasheeka Sutton
Belin, Germany / North Carolina, USA
What is there to say about a woman who is thriving within a highly competitive and demanding industry? Charlene has created a lane of her own – a well-balanced atmosphere of sophistication and professionalism. Charlene provided professional expertise and relevant knowledge during our consultation and strategy session. Where I fell short, she picked up the ball and slam dunked it!

